Thursday, February 21, 2013


In every business scenario, there is an initial difficulty in the introduction stage of a product or service. This initial difficulty can be broken out by undertaking some adequate promotional strategy. In most cases, the companies need to distribute the very product to the public as a part of their promotional strategy.  The same is the case with the textile companies dealing with the production of embroidered polo shirts. They can use the same polo shirts embroidered as a promotional tool of their business. The article provides you with relevant reasons why the polo shirts are treated as the promotional gift.
Some Common Reasons
The basic reasons for using Polo Shirts Embroidered as promotional gifts are given as below:
  • The first reason is that the very use of the product as a promotional gift would create a good impression among the public about your company and it can popularize your brand in an effective manner.
  • It is a product which can impress the common people towards your company’s products and it will not become an item that end up in kitchen rags like printed t-shirts.
  • The cost of advertising the embroidered polo shirts is much cheaper when compared to normal corporate clothing sales tactics. It can give you a better business deal unlike promotional T-shirts, promotional jackets etc.
  • The durability of these embroidered polo shirts is the most attractive feature which ends up in greater sale prospects of the same.
  • The comfort level from wearing the embroidered polo shirts has made the product popular even among the world known athletes.
  • Even though the printed T-shirts are very much popular in the clothing industry when it comes to promotional gifts, the polo shirts are becoming more popular among the biggest brands because of its fashion element. They are convinced with the fact that the very use of these embroidered polo shirts can give an extra mile to their sales.
  • The embroidered polo shirts which come in different varieties can be designed in whatever way you like. You can find the right kind of polo shirts which fits you the most.
  • This is all about the embroidered polo shirts as promotional gift.

Thursday, February 14, 2013


Promoting a company or cause is not as simple is one would think. Because of the expensive rates in advertisement, both in broadcast and print media, many individuals find it difficult to promote their company within the limitations of their budget. However, the expansion of today’s technology enabled many to successfully promote their businesses without breaking their personal piggy banks. This is possible with the use of custom embroidery. If you want to know more about this method, this article will discuss it in detail. You will also understand why you should seriously consider embroidery as a promotional strategy. But first, you need to understand what customized embroidery is.
Briefly, custom embroidery is a method to print out logos into a piece of clothing. As a result, you will be getting embroidered polo shorts, tradeshow shirts, and customized shirts with your logo. This was possible because of the computer-controlled sewing machine that follows the design of your logo. With the use of different colored threads, your logo will come to life into your business shirts or uniform shirts. Now that you know the gist behind this technology, you should now consider the following reasons why this method can help you promote your product.

  • Your brand says and sells it all, which means if no one knows your logo, you will have trouble getting sales. This is actually the main reason why many companies use advertisements. They want their brands to be acknowledged. By using embroidery, you are doing the same thing. Since your company’s logo will be stitched in each set of embroidered apparel that you prefer, you will end up having numerous promotion aids. By simply wearing a fleece with logo, you would already advertise your name

  • This method is also a good way to make the most out of your workers: you can make them your own advertisers. If you will be using embroidered uniforms, everyone will know your company’s brand. If many of your workers travel or commute, the logo in their shirts will surely be seen by a lot of people. In no time, you might need to get your customer service centre because of the volume of your new customers.

  • Using custom embroidery is also a good way to cut off some expenses in your giveaways. For example, in your company parties, you can use some embroidered jackets or logo hats as gifts. If you want, you can also use these items as your promotional merchandise for the public. Not only will you be able to control the expenses in such events. You will also be able to make everyone in your workforce your company advertisers.

  • The good thing about using customized shirts is this: Everyone can wear them. In that case, you make everyone your own advertisers. Why not limit yourself to your employees? For example, you can use some embroidered hats as freebies whenever a customer bought your product for a particular price. You can also use such promotional items as incentives for those who were using your services for quite some time already. In effect, you are hitting two birds with one stone. While keeping your customers happy, you are also making them promote your product. Who knows? They might even bring in a fresh new wave of customers for your company.

  • Using business shirts with your company’s logo will also help create a presence for your company. As you might have noticed, many are buying branded clothes, appliances and gadgets simply because their name. If you want your company’s logo to have the same effect, you should increase the popularity of your logo first. This would be best accomplished by using embroidered clothing pieces. As you get the attention of many through the use of embroidered logos, you will be able to create a curiosity in your target market.

  • If you would do a price comparison, the use of embroidery is a much cheaper alternative than the usual advertising methods. As a budding company, allotting a big amount of your budget in promotion might not be a very good idea. Besides, you can use it to improve the quality of your products and services. Choosing embroidered clothing to promote your product would suffice already. If you get an increase of customers because of this technique, you would have saved a lot. By starting your way small, you can end up doing your business in a larger scale – say nationwide. However, right now, using custom embroidery will be enough to satisfy your promotional endeavours.

If you want to have further proofs on the effectiveness of logo embroidery, you should research on what other companies has to say. Better yet, why not try it yourself? Buy a bulk set of these promotional items and see how it would affect your business. When a positive growth is observed, make it your own promotional strategy.

Tuesday, January 1, 2013

Benefits of Embroidered Shirts and other Promotional Materials

Today s market is truly very competitive hence; companies should always be on the edge when it comes to marketing their products and services. Aside from online marketing, many companies sees custom caps, embroidered polo shirts, towels and other promotional materials to be very effective. This is simply because embroidered polo shirts give a big impact and translates credibility to potential clients who sees them especially those near the area. The best example of this is Shell and Caltex Company whose logo is well known by almost everybody even among kids. This is because the logo which is properly embroidered will stick to the minds of the people and most often they would be reminded once the need for that product or service arises.
Embroidered caps and other custom bags also serves as the best give away to clients on events and this usually gives a good impression on how big and creative a company is. Moreover, people recognized a logo very well instead of the company s name thus awaking their awareness of the firm as well. Employees wearing embroidered shirts, custom caps also feel the belongingness to the company and making them more hardworking hence, this is definitely two birds in one stone promo. They would be more entice to speak about your company since it would be a lot easier for them to promote a logo that they are already wearing.
Having customized promotional materials and other embroidered shirts, caps and towels is such a breeze nowadays and companies need not spend a fortune to create one. The most effort should be on thinking and designing a company logo that translates best the products or services you are offering. This is efficiently done by using bright colors and big text in the design. Companies may also opt to use a totally different color of the design to the shirt to make sure it will be clearly seen by people.
Usually this tips and advices are given by the company embroidery for free. Hence, companies should look for firms which offer the best materials and service and most often they are the once who give advices beforehand to make sure that you will have the best embroidered materials like polo shirts, cups and towels. To make things work best, get a sample work first before you give a go signal to mass produce everything.
Marketing a company is the biggest part in creating sales and making a company well known and embroidered promotional materials is definitely a two thumbs up tactic.